Featured: Jakarta Post

It's such an honor to be featured along with Nina Nikicio, Anita Moran and Alanda Kariza...they truly are such inspiring young women...:)

Click image to read article

Thank you sooooooo much to Jakarta Post for this feature...I'm really honored! :')

Featured: Suara Merdeka

I actually haven't read the article myself cuz apparently I couldn't find Suara Merdeka in any newspaper stall yesterday...but thank you for the feature! :)

And thanks to Andhika Citra for sharing the info and pic...you're so sweet! :)


*Updated: You can read the article here. Thanks to Graha Info for sharing the link! :)

Featured: Koran Tempo

I'm really honored for this feature...my gratitude to Mas Akbar for the opportunity...:)

Click above image to enlarge and read

Liberating Manipulations

Woaaah sooooooo happy to see that two of my artworks are featured here...I am so, so honored...:')

Featured: Nova & Hot English

Thank you soooooo much! :)

NOVA tabloid...

Hot English magazine...

UP-licious & UP-tastic

A recent interview I did with Licioustastic...thank you sooooo much! :)

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LiciousTastic has been Diana Rikasari’s UP Shoes customer for the past few months now. UP’s collection and quality is considered bar none with other urban women shoes stores out there in the online world. Curious with the success story behind UP, LicisousTastic interviewed Diana at her home yesterday. Check this out.

1. Fashion blogger to business owner. How did that happen? What’s the story behind UP shoes?
I’m not sure myself! Hahah! I guess it all just happened because I love shoes, and I wanted to share that love with everybody. And I found it difficult to find good, stylish shoes at an affordable price, so I guess I wanted to change all that.

UP itself is a business for togetherness. I want UP to be about “them”, not “me”. So it’s about making other people happy, either the people who buy and pay a fair price for a great pair of shoes, or those who happen to be the ones who benefit from our monthly donations. That’s because for every pair of UP shoes purchased, IDR 5.000 is allocated for charity. We sell, share and care.

2. Asking ‘why shoes’ might be too general, so we’ll be more specific: why wedges?
We’re all about elevating women’s height at comfort, and we find wedges to be just the right choice. We’re currently in the development stage of creating comfortable heels as well, but we’re taking our time to do enough research so that we can be confident about our own product once it’s launched.

3. Tell us about your latest collection.
At UP, we do not classify our shoes based on seasons or collections, but we make sure that we stick to our mantra, “not too high, not too low, nothing over-the-top, just the right dose”. This goes with our philosophy that nothing is really ever ‘in’ or ‘out’, therefore our shoes will always be a perfect companion at any time for many occasions. We want to be the last resort when a woman goes, “what should i wear?” and end up with the same shoes over and over again. we want them to end UP with UP.

4. What fashion items do you recommend wedges to be worn with?
Wedges look cool with cropped trousers. They look super comfy when worn with shorts. Wedges can also look sweet with dresses.

5. Which UP shoes are your personal favorite?
My personal favorite is Stella, and it’s actually the shoes I wear almost everyday. It’s like wearing Birkenstock sandals with heels. Casual yet womanly cool!

6. Which international celebrities do you want to see wearing your UP shoes?
I’d love to see Katy Perry or Zooey Deschanel in UP. I think their personalities fit best with UP.

7. What’s your take on today’s local online fashion scene? Is it true that youngsters would rather buy bootleg branded stuff rather than go for original creations?
True. But I think everything needs time, and I am very much certain that local brands WILL take the lead over international brands in near time. It’s not always about being patriotic, that buying local brands shows your nationalism. That’s not a justification to use as an entrepreneur. I think, we should be able to make people willing to buy local brands, NOT because we’re Indonesian, but because we’re actually THAT good.

8. What are the essential five things a person should have to start a business such as yours?

• Guts – nothing else more important.
• A sound plan – never say, “we’ll see how it goes”. You MUST know what you want to do, why and how.
• Network – get to know & gain access to all the people you need to work with even before you start your business. Network is the BEST investment.
• Good timing – read the market, know when you should enter it.
• Faith – failure is not an option. You yourself must be convinced that it’ll work out.

9. Name five fashion items a girl should have.
Black sheer tights, grey jersey, comfortable wedges / heels, crisp blazer, tea dress.

10. If you were a shoe, whose shoe do you want to be and why?
Mom. She’s my diamond.

Earn The Love

Yayyyy! My second writing, Earn The Love, for Cosmogirl! February issue is out! Do get a copy to read hihihi...:)

DR for Bloop Endorse polkadot shirt, Old Blossom Box cherry top, Velvet shorts, D-I-Y studded bow tie, Topshop socks, My Bagstage bag, Up wedges

Featured: NYLON (U.S.)

Call me cheesy but this is certainly like a dream come true...me on Nylon (U.S.) magazine....woooohooooooo!! :)

Thank you so much for the opportunity, Faran Krentcil! :)

Featured: Premio Magazine

A feature in Premio way back in September 2010, but just got the chance to finally see and read it myself hahah....thank youuuuu! :)

Click above image to read

How Life Gets Around

Hi, guys! I'm really happy to tell you that I am now officially a contributor writer for Cosmogirl! Indonesia magazine for the whole 2011...yay!! I never believed anyone would be interested in my writings, but well, here I am! ;p I hope you all enjoy my articles, which will mostly revolve around life and its bits...do get a copy of Cosmogirl! January 2011 for my very first debut....muah! :)

Velvet dress & belt, Levi's denim jeans, DR for Bloop Endorse faux fur vest, various brooches, Topshop socks, Up bow wedges

Btw, my Earthly Love collection for Bloop Endorse is almost all sold out, so do get the last pieces before they entirely run out of stock....cheers! :)

Featured: Kawanku

Featured in Kawanku magazine for a mix & match styling tips article...thank you so much!! :)

Featured: ANEKA Magazine

Featured in Aneka magazine...yayness! Thank you so much!! :)

Featured: Bisnis Indonesia

This is such an amazing opportunity to be featured in the Bisnis Indonesia newspaper...thank you sooooo much! Putri is also in the article! Yay! :)

Featured: GLAMOUR

I'm soooooo happpyyyy to be featured in Glamour magazine....thank you so much! This is the first time seeing my face on a page of a U.S magazine...yay! :)

Swish Swash

I'm reaaaaally sorry for not being able to reply to any of your comments lately...it's been crazily busy here...

Tweed Wear knit top with embellished shoulders, (X)SML skirt, dad's suspenders, Dorothy Perkins tights, Tender Blush shoes

I'm currently preparing the launch of my new, own brand called Up, insya Allah will be up & ready to serve all of you lovely customers this December...excited!! :)


Please follow Up's twitter account to receive the latest updates @iwearUP...lucky followers will receive a lovely surprise in December! :)

PS: I really didn't see this coming, but I actually won a Brass Crescent Awards for Honorable Mentions in "Best East or Southeast Asian Blog"...thank you sooooo much!! :)

Featured: CITA CINTA

Thank you soooooo much!! :)

Also featured in the article: Heidy, Marla Singer, and Fiminin....congrats, all!! :)

Featured: Nylon Magazine

I am soooo happpyyyyyyyyyy hihihihi...my "Man On A Picnic" halloween costume got featured as one of Nylon's favorite halloween street style...woohoooo!!! Thank you so much, Nylon!! :)

They referred my S here as a "friend" heheheh...

Read the article here...:)

PS: Thank you to Gricia who kindly let me know about this...muah! :)

Featured: The Jakarta Globe

Oh wow...thank you sooooo much for including my blog in the article! :)


Read the full article here...:)

*Note: It's supposed to be 2007, not 1997...;p